We’ve enjoyed our break and we’re back and motivated with new technologies that can help your business lead to sales - it’s what we do best. Consider it a late christmas present, we’ve decided to let you know 4 of the many new strategies we are going to implement for our clients this year…
Remind your customers you exist
The first thing leading to sales is having your product or service in the mind of your customers. Over time people will naturally forget and may find an alternative in the near future. What is the one thing exploding on the web today? The answer is social networks. Arm yourself with every email address you have ever known and place it in your Gmail, Hotmail, Yahoo or AOL account. Sign up on LinkedIn, MySpace, Facebook & Plaxo and let them know about your address book, if those email addresses are on these sites (their is an extremely high chance that each email address will be on 1 or more of these sites) they will be automatically notified of your profile.
Website Statistics
Do you have the intelligence behind where visitors come from how long they spend on your site? If not, you not only need to implement some sort of statistics package, but you need to learn about how to interpret the results.
Popular packages like Google Analytics allow you to create goals which allows you to measure the path of a user from when they come on the site to when they purchase a product or fill out a form. You can also get daily reports emailed to you each morning so you can monitor your sites performance.
Referral Program
Major brands are now adding affiliate marketing to increase coverages & sales. Affiliate marketing is a method of promoting an online retailer of products or services via a network of websites who endorse and promote the offering to their audience. Typically this could be via email, graphical advertisement or blog entry.
Affiliates are only paid after a sale has occurred. Affiliate marketing also reduces the risk associated with marketing.
Customer Generated Content
How many times when you use Google do forums or Yahoo Answers come up? The answer is alot.
Customer’s will always search for an answer to their question before asking it. Allowing customers to ask questions on your website will link those keywords with your site in the search engines. It then follows that customers will visit your site in search for their answers.
